Google Adwords / SEM / Internet Marketing

Search Engine Marketing

Increase sales and maximize your ROI instantly from our SEM services


PPC Services

PPC marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than "earning" those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click Marketing.

In PPC Campaign every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. That’s why it’s called "pay per click". Ultimately, pay-per-click marketing is good for everyone. It’s good for searchers, It’s good for advertisers and It’s good for search engines.

Who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.

Why PPC Should Be a Part of Your Online Marketing Strategy

  • Paid Per Click offers a High Return on Investment
  • You only pay when an interested person clicks
  • You set your budget to control costs
  • You can reach your target consumer at the right time with the right ad
  • Unlike organic search, PPC can show results very quickly
  • PPC data can inform your other marketing channels
  • The Internet has the power to connect millions of people from around the world
  • It has the capabilities to bring your business to millions of your target market worldwide
  • It is the most inexpensive way to reach millions of target market

PPC WILL HELP YOU TO

  • Set your own budget
  • Speedy and immediate visibility
  • Real time tracking
  • Increase visibility locally

OUR PPC PROCESS

Initial Consultation

We do consultation with you before starting your PPC campaign to understand your goals and objectives of the business.

Website Overview

After gathering inputs from you we analyze the product and services offered on website to make effective strategy for PPC advertising.

Keyword Research

We make a list of keywords based on the products and services targeted. This is the continuous process of finding out various prospective keywords.

Attractive Ad Text Writing

We write attractive ad copies for your keywords get maximum relevant clicks. We also do A-B Testing by putting two different variants of ad to get higher CTR.

Competitive Analysis

With our regular PPC process we also keep a close eye on our competitors. It helps us to differentiate our services than competitors.

Ad Extensions

We use ad extension feature to display additional information about your business, like phone number, address, etc.

Bid Management

We regularly do this activity and make sure your ad will be at prime position all the time.

Weekly Reports

We do weekly and monthly reporting to let you know what is going on with your account and discuss the report to do future planning.