Search Engine Marketing
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PPC marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than "earning" those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click Marketing.
In PPC Campaign every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. That’s why it’s called "pay per click". Ultimately, pay-per-click marketing is good for everyone. It’s good for searchers, It’s good for advertisers and It’s good for search engines.
Who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.