Social Media Marketing

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Social Media marketing is an today's age concept. It is the process of marketing through social media sites like Facebook, Linkedin, Twitter, YouTube, Google+, etc. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Facebook, Linkedin, YouTube and blogging has been one of the largest players in the social media marketing.

Top 10 Most Popular Social Media Sites for Business


This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.


Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.


LinkedIn helps to build professional networks and engagement with other users. It is the world’s largest professional network being used for this purpose. Today, it has over 332 million users and each second adds two new members, all of which attracts marketers.

Google +

This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.


YouTube is expected to generate $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched over mobile phones per day.


Pinterest marketing is another social media tool helping brands to grow rapidly. There are over 70 million users of Pinterest of which 80 percent are women and 20 percent are men. Over 9 million users have connected their accounts to Facebook.


It is a wonderful platform to share visual stories. There are more than 300 million monthly active users on Instagram, of which 75 million are daily active users. Instagram is widely being used for business marketing.


This microblogging platform is used for sharing photos, videos, audio, quotes, text or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.


This image and video hosting social network has over 3.5 million images uploaded daily by users and offers massive online photo storage.


Reddit is a social networking site used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.

Why Your Business NEEDS Social Media Marketing?

The Importance of Social Media for Web Traffic

  • Social media posts can be used to drive targeted traffic
  • Using social media for business boosts your site’s SEO

Social Media is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

  • If you’re doing it right, social media will lead to real relationship building
  • Users are receptive to your messages
  • Social media ads allow targeting and retargeting
  • Social media can help you get noticed at events, and even generate earned media coverage

The Importance of Social Media Marketing for Brand Image

  • You can respond to problems immediately
  • A strong social media presence builds brand loyalty

The Right Social Media Marketing Strategy Can Help You Slay the Competition

  • Your competition is getting social, so you should too (91% of Brnads using more than one social media platform)
  • The social media marketing arena is a (fairly) level playing field
  • When it comes to newsjacking, social media is king

The Importance of Social Media Marketing for Sales and ROI

  • Social media marketing will get you more sales
  • You’ll find customers you didn’t know existed
  • Customers you didn’t know existed will find (and buy from) you

You Can't Beat the Price (or ROI) of Social Media

  • You heard that right — it’s free
  • The ROI on social media ads is unbeatable

7 Reasons Why Social Media is an Absolute Must for Business Branding

  • Showcase Your Brand
  • Develop a loyal community of prospects
  • Increase digital exposure
  • Enhance company trustworthiness
  • Expand sales
  • Boost traffic and search engine ranking
  • Lowest marketing costs