Google Adwords helps you to reach the users you want to target them by placing your ad where they will see it.
Brand awareness campaigns are different from other kinds of advertising, because the goal isn't necessarily to get people to buy from you or visit your store immediately. Instead, the goal is to capture attention, making your brand more recognizable, relatable, and memorable to your potential customers, so next time they want what you have to offer, they think of you.
You can advertise your products and services across a variety of sites around the internet, as either a text or a banner ad. Because you can use images in banner ads, it’s easier to get your brand’s personality across more clearly.
The first step in brand building is to create awareness by informing your target audience that you exist. With display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web. The more visibility you create means better recall rate for your brand, the ripple effect of creating awareness transcends just online advertising and influences offline purchases too.
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels.
Are you often confronted with commercial ads when you are surfing YouTube or Facebook or Twitter? Would you also like to benefit from the success of social channels to promote your brand, your company and your products? Advertising on YouTube or Facebook or Twitter is the perfect mix to be combined with other online channels such as Search Engine Optimization, Social Media and Search Engine Advertising.
YouTube, Facebook and Twitter offers the possibility to target your audience precisely based upon interest categories, topics, device and demographic data.
Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social media to achieve business objectives that aren’t directly tied to revenue like brand awareness.
When it comes to your brand, there are two main areas to focus on:
Awareness: Increasing the amount of people that know about your brand.
Perception: Changing how people think and feel about your brand.