Index Solutions is one of the leading digital marketing agency in Mumbai.
Social Media marketing is an today's age concept. It is the process of marketing through social media sites like Facebook, Linkedin, Twitter, YouTube, Google+, etc. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Facebook, Linkedin, YouTube and Blogging has been one of the largest players in the social media marketing.